Graduate school taught me how to apply rational product design in herbal formulation through body system assessment, evaluation of herbal actions, and the application of scientific knowledge. This project involved research on pathophysiology of a particular disease, evaluation of the existing herbal products on the market, development of a product and brochure design, and concluded with a presentation about the project. It reflects my passion for the use of herbs to promote women’s health, so you’ll have to overlook my marketing design skills!
As I look back at the product brochure, I realize that the use of the word “PMS” and the phrase “premenstrual syndrome due to hormonal imbalance” are disease claims that are not permitted by the FDA (if I was actually selling a product). I completed this project before my compliance classes and have since learned that any marketing associated with a product, whether it be in a brochure, “liking” a Facebook post, or customer testimonial, must not contain any disease references.